In February 2015, the Samuelson Wylie team drove 2500 miles to the Arctic Circle on one of our most ambitious projects yet.
Using a new Range Rover Sport Hybrid to tow an iconic Airstream travel trailer to the Arctic Circle may not seem like the obvious way to launch a new car to the world’s media, but we don’t really do obvious.
Towing an Airstream 2500 miles through the tail end of a hurricane, across city centres, and smoothly cutting along sheet-ice roads is interesting, though, and that’s exactly what we did in February. You can read more about it on Land Rover’s Live website and Airstream Life’s Outside Interests online magazine.
The idea was to find a way to launch the new Range Rover Sport Hybrid – a hybrid with no compromise. It can happily function well below freezing, it can also tow up 3000kg, and it can do everything a normal Range Rover Sport Hybrid can do. So why not prove everything at once?
Our journey took us through England, France, Belgium, the Netherlands, and Germany, where we picked up a specially winterised Airstream 684 International, before driving through Denmark and finally into Sweden. The Airstream was fitted with a gas-powered generator – giving us power wherever we stopped – as well as heated and insulated water pipes, and even a prototype heating jacket for the gas bottles. Other than that, it was just a standard, luxurious, comfortable and spacious Airstream.
As the temperatures plummeted outside, we cruised along in the Range Rover – creating huge interest with Land Rover and Airstream’s international Facebook, Twitter and Instagram followers. It was also a story we wrote about and had published in titles across the globe.
Once we reached the Arctic Circle, we drove back to a nearby town called Arjeplog. The area, with its vast ice lakes, is where Jaguar Land Rover does the bulk of its cold-weather testing. Here, after a spot of fishing, we invited in international media to test drive the car and stay in the Airstream on a mountainside.
The story of the Hybrid Adventure, and the stunning images taken by Damian Blakemore, appeared and continue to appear in magazines and on websites across the world.
Now all we need to work out is: what next?