The company was set up by Ben Samuelson in 2005, with the aim of providing highly targeted marketing and PR for forward-thinking professionals and luxury brands. Ben’s experience and contacts come from his family background in the film and television industry and his professional life building the TVR brand from that of little more than a kit car manufacturer on his arrival in 1993, to a globally recognised sportscar brand which, in its core markets, was able to compete head-to-head with the likes of Porsche.
TVR didn’t really have a PR and marketing budget – even motor shows and motorsport had to make a profit – but it was consistently able to box above its weight in its home market and in key export markets which included Europe, the Middle and Far East.
It achieved this primarily through the black art of PR, raising the brand’s profile via all forms of the media including television, national, lifestyle and specialist print media, as well as being very early to exploit the power of digital media. Alongside this was a canny product placement programme, which worked up from the likes of Grand Designs, culminating in a TVR starring alongside John Travolta in the movie Swordfish.
Since setting up Samuelson Wylie, Ben has built up an excellent team of fellow professionals, both in-house and externally, in the UK and overseas.